Are You Ready For Hollywood?

Are You Ready For Hollywood?

In the 1950’s, Herbert Simons was awarded the Nobel Prize “for his pioneering research into the decision-making process within economic organizations.” His work on what he called “bounded rationality” and “satisficing” is interesting to think about when it comes to...
Choose Your Ending

Choose Your Ending

I wish I could live my life sometimes like a Hollywood movie. Studios spend millions of dollars each year shooting multiple endings to films. They set up test screenings and if the audience decides they don’t like how it ends they just pop in their next choice and...